In 2019, I assisted as the account executive in the production of AIA Malaysia’s Chinese New Year campaign and short titled The Ong-ly Way to Prosper. This was a super exciting project as it was my first time being a part of a large scale production. 

In 2020, I once again had the opportunity to assist in the roll out of AIA’s festive Chinese New Year campaign. With Covid-19 throwing a spanner in the works, we pushed through with loads of Zoom meetings. 

In AIA Live with Nicol digital series, I worked in a team to conceptualise and execute short webisodes where squash champ, Datuk Nicol David takes on challenges beyond the court where she ventures out of her comfort zone trying different ways to live healthier and better. 

In this series, I also penned the scripts in most of the episodes. 

In conjunction with Movember, I also assisted in AIA’s #BrosInterrupted campaign to shed light on men’s health. I worked mainly on copywriting the campaign microsite, creating supporting always-on social media content, designing the interactive quiz and assisted in the monitoring of the webisodes production. 

Besides managing the social media portion of the #AIAStrongerTogether campaign, I was also given the awesome opportunity to script and storyboard #AIAStrongerTogether live talks and videos. This social media and digital activation campaign was done in conjunction with International Women’s Day 2021 and was aimed to empower women to live healthier, better lives.

I also assisted in the coordination and production of UEM Sunrise’s GoGreen series which showcased ways to be more sustainable with recycling and reusing old items.

P.S. it’s my hand in the videos too!